Processing of personal data by using cookies

This website and application use cookies which may lead to the processing of personal data. We recommend that you read our Privacy Policy, which describes our processing activities and your rights as a data subject. The information below provides specific details about what cookies we use and how. This information should be read together with the Privacy Policy.

Definition and Purpose

Cookies are small text files placed on your device when you visit a website. They help the site function properly, remember user preferences, analyze performance, and support marketing and advertising activities.

Falck USA uses cookies for several purposes:

• Strictly necessary cookies enable core website functions such as navigation and access to secure areas.
• Performance and analytics cookies help us understand how visitors use the site and allow us to improve user experience.
• Functional cookies remember your preferences, such as language or region.
• Marketing cookies track your activity to help us provide more relevant advertising and measure the effectiveness of campaigns.

Cookies Used

Falck USA may use several types of cookies, including both first-party and third-party cookies. These may include cookies like:

• “cookie_consent_status” which remembers your cookie consent preferences and expires after 12 months.
• “_ga” and “_gid” which are Google Analytics cookies used to distinguish users and analyze traffic, expiring after two years and 24 hours respectively.
• “_fbp” which is a Facebook Pixel cookie used for advertising purposes, expiring after three months.
• “JSESSIONID” which maintains your login session and expires when you close your browser.

The specific cookies used may change as our website or applications are updated.

Data Collection and Processing

Cookies may collect certain personal data such as IP addresses (which may be truncated or anonymized), device identifiers, browser type, operating system, pages visited, session duration, and referring URLs. We use this data to improve functionality, security, and the relevance of our content and communications. Any personal data processed through cookies is handled in accordance with our Privacy Policy.

Third-Party Cookies and Disclosure

Some cookies are placed by third-party providers that help us analyze website use or deliver ads. These may include Google LLC for analytics, Meta Platforms, Inc. (Facebook) for marketing and retargeting, and YouTube for video playback.

These third parties may process data in or outside the United States. We do not sell personal data collected through cookies. For more details about how these third parties handle your data, please refer to their privacy policies available on their websites.

User Consent and Cookie Management

We ask for your consent before setting any cookies that are not strictly necessary for the website to function. You can manage your cookie preferences in several ways:

• Use the cookie banner on our website to accept, reject, or customize your cookie settings.
• Change your browser settings to block or delete cookies.
• Withdraw or modify your consent at any time through your browser or device controls.

For general information about managing cookies, you can also visit www.allaboutcookies.org or your browser’s help section.

Legal Basis and Compliance

For visitors in the United States, Falck USA complies with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), and honors user opt-out requests.
For visitors from the European Union, Falck complies with the General Data Protection Regulation (GDPR) and the ePrivacy Directive, ensuring that non-essential cookies are only placed after obtaining your explicit consent.

Contact and Updates

Do you have any questions?
If you have any questions or comments in connection with this information or our processing of personal data, you are welcome to contact our Data Protection Officer at dpo@falck.com.
This document is updated regularly to reflect changes in our cookie practices or applicable laws.

This website and application are owned and operated by:

Falck A/S
Sydhavnsgade 18, DK-2450 Copenhagen SV

+45 70 33 33 11

Cookie policy last updated on October 30, 2025.